OnePlus eyes community engagement beyond products and services with new Spotify collaboration

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OnePlus has announced a collaboration with Spotify for “Red Cable Sessions,” which is set to premiere on Thursday, September 1 on Spotify India’s YouTube channel. As you can probably tell, the name is inspired by OnePlus’ Red Cable Club (RCC) initiative.

OnePlus calls Red Cable Sessions a one-of-a-kind music show property, even as the leading smartphone looks at community engagement beyond products and services. It will bring together musical performances from artists from diverse backgrounds, including When Chai Met Toast, OAFF and Zaeden.

Starting today, Red Cable sessions will be available on Spotify India’s YouTube channel. According to OnePlus, this is an online initiative to connect with the OnePlus community in a diverse sensory experience.

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“At OnePlus, we believe in constant engagement with our community. As a user-centric technology company, we are committed to providing our users with several community-centric initiatives such as the OnePlus Music Festival, OnePlus Domin8 gaming events and much more,” said Ishita Grover, Director of Marketing Communications and Planning, OnePlus India, adding “We are now thrilled to partner with Spotify to bring the brand new Red Cable Sessions to our community. .”

Video content for all Red Cable Session performances were reportedly shot on the OnePlus 10 Pro, which is the highest-end phone manufactured by OnePlus at the time of writing.

“The love Spotify has received from listeners in India, especially for music across genres and languages, is phenomenal. Indie acts on the platform are especially popular among Gen Z,” Akshat Harbola said. , head of strategy and operations for Spotify India, adding that “this partnership with OnePlus is an experience that brings some of these artists closer to their fans”.

RCC or Red Cable Club is a OnePlus community initiative created in 2019 with the idea of ​​giving fans and enthusiasts early and in some cases exclusive access to product launches, events, and more.

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