LAS VEGAS – Perhaps with an eye on his post-college playing days, former Kaukauna Ghost basketball star Jordan McCabe has launched a new basketball trainer and trainer app.
McCabe, a senior goaltender with the University of Las Vegas Runnin ‘Rebels, has two more years of eligibility left and has seen his playing time increase significantly since his transfer from West Viriginia in the summer.
But basketball isn’t the only focus of his life.
He says the new Jordan McCabe app allows him to share the lessons he learned during his college basketball journey.
âAs an undersized guard at the D1 level, the details and nuances of the game allowed me to play on top of my athletic set,â McCabe writes on the app’s website. “I am obsessed with improvement and the pursuit of perfection.”
The program includes workouts, videos, motivation and community. Subscribers can even message McCabe with questions.
In his hometown of Kaukauna, McCabe is best known for leading the Ghosts to two Division 2 WIAA state titles in 2014 and 2018. He was named the Boys’ Basketball Player of the Year. State as a senior.
But a lot has changed in college basketball since McCabe first left for West Virginia, and an application like this wouldn’t even have been possible a year ago.
The most dramatic changes for college athletes came in June when the National Collegiate Athletic Association, under pressure from state lawmakers and a unanimous Supreme Court decision, ruled that they would be allowed to take advantage of their name, image or likeness.
Until then, schools, clothing merchants, and even video game makers could profit from the popularity of some college gamers, but the gamers themselves would receive nothing.
One of the main concerns, according to the universities, would be that top athletes would see huge gains, while lesser names would be in the same boat as before.
But that’s not how McCabe saw it.
Outside of Fox Valley, Las Vegas, or West Virginia, McCabe is hardly a household name. But despite this, he amassed 250,000 followers on Instagram, 183,000 on TikToK and another 32,000 on Twitter.
He also signed with Viral Nation, an influencer and talent marketing agency that also jumped into the name branding arena by launching a new division focused on athlete-influencer culture.
How did he do it? Well, he’s been relying on his fans since he was a kid, appearing at the age of 11 on âThe Ellen DeGeneres Showâ to demonstrate his dribbling skills.
He’s always been notified when there’s a camera around.
For now, however, McCabe says he’s not doing this as a get-rich-quick scheme, but is looking to the future.
âIt’s a receding thing for me. Social media always has been, no matter what people say or think, âMcCabe told Ed Graney of the Las Vegas Review-Journal. âBasketball is the first element. I want to go to the gym and train twice a day, train and help my guys become the best players they can be and win a Mountain West championship.