Common Room Launches Workflows to Drive Personalized Community Engagement at Scale Through Automation | New


SEATTLE–(BUSINESS WIRE)–August 17, 2022–

Common Room, the smart community growth platform for today’s fastest growing businesses, today announced the launch of Common Room Workflows, a new set of features that empower community managers and advocates developers to better support users with customizable community engagement programs.

The launch of Common Room Workflows comes at a time when, according to CMX’s Community Industry Report 2022, two of the top three frustrations community managers face are 1) it’s difficult to consistently engage with members (46% of respondents) and 2) these efforts are largely manual and not automated (34% of respondents). By addressing these frustrations, Workflows enables community teams to automate how and when they reach out to their members, saving time on manual processes and ensuring consistent high-value engagement essential to building a strong community.

“Continued personal commitment is essential to building strong communities. Knowing who to talk to, when to talk, and how to stay on top of all outgoing communications can be both time-consuming and repetitive, ultimately distracting community builders from other high-value projects,” said Linda Lian, co. -founder and CEO of the common room. “Common Room Workflows allows community leaders to automate these tasks while keeping that human touch, enabling our clients to deepen member engagement, drive community growth, and achieve their business goals. “

As part of the Common Room platform, Workflows enables community leaders to:

  • Save time with automated community outreach. Set triggers based on user activity and events, such as joining the community or going inactive, to automate timely and relevant communications with members without having to manually monitor community activity to know when to act .
  • Proactively engage community members at scale. Use Common Room’s rich community data to automatically segment users and define workflows to ensure you’re engaging the right people with the right message, even as their community interactions change over time.
  • Build an engaged and active community. Keep members engaged by creating workflows that collect feedback through surveys, automatically segment members based on activity, and recognize member activities and accomplishments as they happen. occur.

“Building a relationship with a bot is difficult,” said Marie Antons, Technical Community Manager at Harness. “Common Room workflows save the team time and help our new members get what they need from our community. With Common Room, we can welcome and orient new members and automatically verify inactive members, all with messages coming directly from our Harness team. With Workflows, we’ve seen increased member engagement and better community retention.

Since its stealth release in March 2021, Common Room has partnered closely with top community-led organizations like Asana, Atlassian, Confluent, dbt Labs, Figma, Notion and more to create the industry’s leading community growth platform. sector. The addition of Workflows to the Common Room platform comes after the company announced the general availability of Common Room in March 2022 to enable organizations to build stronger communities, measure results and drive business impact. .

Read more about today’s announcement on the Common Room Blog. To access Common Room for free and start connecting with your community, visit

About the common room

Common Room is the smart community growth platform that helps organizations deepen relationships, build better products, and drive business impact. Common Room brings together community engagement, product usage, and customer data in one place, and uses intelligence to surface actionable insights so teams can uncover what’s most important, nurture advocates, collaborate more effectively and measure results. Today’s fastest growing companies trust Common Room to drive their community growth, including Asana, Chainlink, Confluent, Figma, Grafana Labs, HubSpot, Notion, Webflow and more. The company is backed by Greylock Partners, Index Ventures and Madrona Venture Group and is headquartered in Seattle.

To learn more, visit or join Common Room’s own community, Uncommon.

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CONTACT: Yuki Klotz-Burwell

SutherlandGold for the common room

[email protected]



SOURCE: Common room

Copyright BusinessWire 2022.

PUBLISHED: 08/17/2022 12:05 PM / DISK: 08/17/2022 12:06 PM

Copyright BusinessWire 2022.


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